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Patt Cottingham’s 20 years in the advertising industry as an art director/creative director working on a wide array of brands gives her a keen sense of how to communicate brand messages.
In 1998 Patt set up her own company, offering what she calls “genuine imprints”, to communicate what is unique, distinct, or different about a person, product, or service. Patt Cottingham has spearheaded brand communications projects for clients such as: Mercedes-Benz, Deutsche Bank, USA Today, GM, Domain Home, Acorn Stores, MedCommons, and Remembrance Place.
In her work with organizations Cottingham began to see a gap in engaging and connecting brand messages to the employee marketplace. WORKFORCE TO BRANDFORCE’S purpose is to bring insight and information to organizations in all areas of brand communications. She sees brand communication to employees as the Next Frontier In Branding. and speaks on this topic in professional and organizational settings.
"COMMUNICATION IS THE BRIDGE THAT KEEPS THE CONNECTION TO EMPLOYEES VITAL, TRAVERSES CHANGE, AND SUPPORTS THE BRAND VISION INTO THE FUTURE."
CLIENT QUOTES
"What I love best about working with Patt Cottingham is her unique ability to identify the distinct story of an organization and then tell it well, using the power of graphics, images, and other media.
JUDY GEORGE
CEO Domain Home
Patt Cottingham helped us build the Maxblue brand supported by a culture that could deliver on its promises.
JIM KELLEY
VP HR Director, Kroll Worldwide
(Formerly HR Director Maxblue, Deutsche Bank)
At a recent managers conference Patt Cottingham spoke of a powerful place for our whole organization to move to. It was the catalyst for change that continues to unfold.
DOROTHY LIERMAN
VP GMM, Acorn Stores
(A division of Christopher Banks Corporation)
Patt, you did a fabulous job on the branding packet. I thank you for your kindness and human soul that you brought to the venture.
ADRIAN GROPPER, Ph.D.
Chairman, MedCommons
Great job in creating the ‘On The Road’ theme and pulling all the brand communication pieces together for a very successful IT Conference.
CLINT FULLER,
Special Projects Director, GM"
TOPICS
How To Turn A Workforce Into A Brandforce
Presentation covers branding within the organization, creating a brand mojo culture
PPT Presentation & 1 pg Leave Behind
Stats & 5 Steps Toward Becoming A Brandforce
5 Steps to take to becoming a Brandforce and statistics proving it is worth the journey.
Workshop
Next Frontier
Branding Within The Organization
The Next Frontier in Branding is the employee marketplace. Why selling your brand internally will increase your bottom line.
PDF Document -10 pgs.
What Is A Genuine Brand Imprint?
Environments, brands, people, and ideas that are unique, distinct, and different.
PPT Presentation & 1 pg Leave Behind
Be Your Genuine Imprint
What makes you unique, distinct, and different? Find your personal genuine imprint.
PPT Presentation & 1 pg Leave Behind
Workshop
Color Codes
Iconic Colors of Humanity
What colors communicate.
PPT Presentation & 1 pg Leave Behind
Image & Communication
Metaimages, Archetypal Symbols
How symbols travel through time to communicate ideas.
PPT Presentation & 1 pg Leave Behind
For Seminars & Workshops
Visit: workforcetobrandforce.com
info@workforcetobrandforce.com
©2006 Patt Cottingham All rights reserved.
PATT COTTINGHAM
Tel: 201-612-5533 Fax: 201-612-9009
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